Lincolnshire Furniture, renowned for crafting exceptionally built furniture, grappled with poor brand definition, a confusing product offering, and a cumbersome website. The challenge prompted a strategic initiative to revitalize its brand identity and enhance its digital presence and messaging. The outcome—significant business growth, ideal client acquisition, and enhanced operational efficiency.
The scope of work involved analyzing site information architecture and user perceptions through collaboration with key business stakeholders and product manufacturing teams. This extended to a comprehensive rewrite of the website's copy and messaging and strategically curating the product offering. The result—a rearchitected website using a low-code tool, bolstering the brand image, and providing a tailored experience for high-end residential interior designers.
