As an employer benefit SkinIO was given unique opportunity to engage face-to-face with potential users. This opportunity aimed to prompt individuals to engage more consciously with their skin, challenging the common tendency to overlook skin health. The goal was to inspire an activity people wouldn't typically consider—closely examining their skin. The solution—an educational, interactive print piece—served as a strategic, physical prompt to heighten awareness of the spots on ones own body.
Delving into realm of educational content and guided by the insight that people don't actively pay attention to their skin, despite its daily visibility, our approach aimed to create something both informative and engaging. Drawing on easily comprehensible visuals and distilled educational content, we transformed information into a unique, tactile experience that encouraged individuals to interact with their skin in a novel way. As a print piece distributed in-person, it became a conversation starter, fostering awareness, and inspiring proactive skin care behaviors.
